About Us

OUR STORY

ONE BIG FAMILY

Core Values

Service, value, and a personal relationship and above all, we do not compete with you, our customer. SDS does not sell to retailers. We sell to wholesale distributors only.

Professional Service

The perfect business combination of a personal relationship and exemplary service. As a family, we pride ourselves on both!

IMPECCABLE QUALITY

SDS’ team of inventory specialists ensure you get the product you need and the freshest product available.

CUSTOMER SATISFACTION

If you are not happy, we are not happy! We will do whatever it takes to satisfy your needs and quickly rectify any and all issues. We stand behind everything we sell, as well as what we say and do!

OUR TEAM

BRIAN GOLD

NICK GOLD

JACLYN GOLD

OUR STORY

Sultana Distribution Services (SDS) was originally Sultana Crackers Inc, established in 1956, a baker and manufacturer of Spanish American ethnic products. Our then small family business was owned and run by Bernard Gold. In 1974 his son, Brian, joined the company and in an effort to increase revenue and profits to support the added payroll, Brian added candy product to sell to its route drivers. Candy sales continued to expand and within years overtook the bakery sales. In years to come the business focus evolved to the sale of candy products to other local distributors. This was the origin of what is now “redistribution”. Throughout the years and still today, SDS has stuck to its core business and ONLY redistributes confectionery products to the wholesale trade. Our motto has remained: “SDS does not sell to retailers. We do not compete with you our customer.” This company value has led us to where we are today: “The largest National full line confectionary redistributor.” We redistribute to all 50 states and unlike other supply choices…”we do not compete with you our customer!”

SEE WHAT SULTANA CAN DO FOR YOU